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Our story · Asif & Faz
It started with a hairbrush we couldn’t ignore.
The Rosemary Company wasn’t a business plan. It was a family trying to fix a problem the shelves couldn’t.
We’re Asif and Faz, a husband and wife from the West Midlands. What began with Faz’s changing hair became our Original Rosemary Oil — and a family business built around thoughtful haircare.
Asif & Faz · Co-founders, The Rosemary Company
The beginning
A personal problem.
A different starting point.
After our first child was born in 2021, Faz’s hair began falling out. Not the normal postpartum shedding everyone warns you about. Handfuls. The kind you notice on the pillow, in the plughole, in the brush, and eventually in the mirror.
We did what everyone does. We bought things. Oils that turned out to be mostly fillers. Products with ingredient lists we couldn’t pronounce. Promises that four weeks later turned out to be just that.
So we stopped buying and started learning. Months of reading about scalp health, carrier oils and what Rosemary actually does, then testing blends until we had something we genuinely wanted to use.
A simple 13-ingredient oil built around Rosemary and five organic carrier oils, with nothing in the bottle that didn’t earn its place.
What matters to us
Care in the bottle.
Honesty around it.
The things we cared about when making our first blend still guide the business today.
No overnight promises.
Hair takes months, not days. We want you to know what a consistent routine involves before you buy, so you can decide whether it’s right for you.
Ingredients with a purpose.
Our Original Rosemary Oil has 13 ingredients, including five organic carrier oils. Each one earns its place in the blend.
Time to give it a go.
Our 180-day money-back guarantee includes a 30-day “not for you” window and a results promise after six months of consistent use.
Real people to talk to.
When you email, a real person answers. Quite often it’s one of us, usually between school runs.
Our Rosemary family
From our family
to yours.
It worked for Faz. Then for friends, and friends of friends, a few hairdressers among them buying it for their own chairs. Somewhere along the way it stopped being a kitchen project and became The Rosemary Company, with our first orders going out at the end of 2023.
We’re still a family business, with a small team helping us look after orders and customers. Faz is the reason the products exist, and the standard every new formula has to pass. Asif runs the business side.
The two people who started it still read your emails. That’s a part of the business we want to keep.
With love from our Rosemary family,
Asif & Faz
In a customer’s words
“I am now on my 3rd bottle… so this fact alone tells you that I think this is a beneficial product! My hairdresser has noticed a difference in the condition of my hair, noticed new growth – and asked me to get some for her!”
June McGavin · Verified purchase
Original Rosemary Oil · August 2025
Where our story started
Meet our Original Rosemary Oil.
Our 13-ingredient pre-wash treatment. Massage it in, leave it to work, then wash out as part of your usual routine.